Due to advancements in technology and the development of e-commerce, traditional means of advertising products and services to consumers have been overtaken by internet marketing. Today, for any marketer to be successful and provide profitability to a business, they have to learn the nuances of online marketing. Herein is a simple guide on some of the aspects of internet marketing.
1. SEARCH ENGINE OPTIMIZATION (SEO).
Nowadays most consumers will use web search engines when looking for products and services. Studies have consistently shown that most consumers base their searches on the first few pages of search engines with many not looking past the first page. As such, it is very important that an online marketer focuses on getting a higher search engine rating for their websites. This is the basis of SEO.
SEO is a wide term referring to all the methods and steps taken in order to ensure your website gets noticed by the search engines. A higher search engine rating means your website will have a higher chance of appearing at the top of search engine result pages (SERP) for your niche keywords. This brings us to the next point.
2. KEYWORDS AND YOUR PRODUCTS OR SERVICES.
Many marketers often think that they already have a refined and ready for purchase product. In online marketing, there are definitely some considerations you should make before advertising your product to consumers.
It is much easier to sell people what they want than to get them to want your products. This means that in order to maintain profitability, a business has to tailor its products to meet the needs of the consumers. This is the main reason why niche business fare so well in online advertising.
Providing consumers with what they want makes them more likely to link to your site and be brand ambassadors of your company. This is where keyword use comes in. There are certain phrases or keywords that consumers type into search engines when looking up products and services.
These keywords are the main indicator of market needs. A savvy marketer knows this and makes full use of niche keyword phrases. Keywords are what help your website get recognized by search engines such as Google, Bing or Yahoo.
Consequently, potential clients find your internet presence. There are many keyword strategies you can employ to ensure the likelihood of your website appearing in keyword searches. You can use a keyword research tool to help you find the most targeted keywords in your specific niche.
You should ideally focus on targeting keyword phrases, for instance, Jaguar Edge Retailers in Jacksonville, FL instead of targeting individual words like Edge or retailers. Phrases are much easier to rank well. Always remember to target different keyword phrases on each web page on your site.
3. SOCIAL MEDIA MARKETING.
Social media platforms can be an invaluable tool for all internet marketers if used effectively. The first and most important step are creating a social media marketing strategy. This is basically a plan of actions on how to conduct online marketing on social platforms.
The strategy you develop should never be rigid. Internet marketing is a very dynamic world with consumer needs always changing. The next step is social media tracking. This will enable you to diagnose the effectiveness of your social media strategy.
It involves comprehensive analytics of what is happening on your social media accounts. This can be checking the number of your followers, posts, clicks onto the website and number of page views. It also includes regular evaluation of the amount of likes, shares, and comments. There are many online tools that can make social media tracking an automated process such as Google Analytics, Buffer, TweetDeck, and Hootsuite.
Social networking is also part of social media marketing. It is simply developing multiple unilateral connections to your business or company. It is one of the best internet marketing methods today.
However, it is based on the fact that on social platforms, most people tend to follow other people rather than businesses. As such, a wise internet marketer should focus on creating a team with social media accounts that time them to the business. This way as the members interact with their followers and friends they automatically advertise the business to larger audiences.
There are many other aspects of internet marketing such as link building, page optimization, SEO, content creation and email marketing. The main aim is to always be flexible and adaptable to the constant developments in online marketing and consumer trends.